Brands are very important when it comes to retaining the edge in business, and in a recent ranking of the top 500 brands in the world, it was found that technology firms were buoyant, but the position of telecoms providers was generally sinking.
The top five brands were all titans of the internet - Google, Apple, Amazon, Facebook and Samsung. These had all demonstrated big leaps in the value of their brands over the past year. Amazon topped the list, with its brand being valued at $150 billion, which was a 42 per cent increase from the year before. Amazon is now the most valuable brand in the world.